The standard Net Promoter Score survey template allows you to customize the question text to fit your exact needs and include optional branding, imagery and survey/question logic.
By far the greatest advantage to the NPS survey is its simplicity and ease of use. You can get started surveying your customers with our Net Promoter Score question type and survey template in minutes, we'll even calculate the NPS score for you right inside the application.
What's also great is that the Net Promoter Score provides an easy-to understand metric that everyone at your company can understand. What's our NPS? How did it change from this time last month, or last year? How does it compare to others in the industry? NPS is a great place to start.
The NPS methodology is not without its disadvantages. The most important of which is that NPS does not provide a complete view of customer satisfaction, nor does it identify specific areas where your business needs to improve.
The context in which NPS is asked will also potentially bias the results. For example, imagine surveying only those who had problems with your products, your NPS score will be lower than surveying your entire customer base. Therefore, our recommendation is to use NPS in conjunction with a more broad customer satisfaction survey program.
With GetFeedback for Salesforce, you can map Net Promoter Score survey responses directly into Salesforce to run analytics, segment your customers, and better understand overall sentiment.
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