Every customer interaction impacts customer loyalty. Today, the sum of these interactions is known as the customer experience—and it’s more important than ever to measure and improve it.
Customer service teams handle delicate customer interactions every day. To do their job well, they need access to actionable customer feedback along the way.
Customer satisfaction (CSAT) and Net Promoter Score (NPS) provide timely insights on customer service satisfaction. Along with other key customer experience metrics, these surveys deliver data that helps companies deliver top-notch service.
Customer success teams are responsible for the health and growth of key customer relationships. They need reliable data on customer loyalty to predict and prevent churn.
Net Promoter Score (NPS) is a trusted customer loyalty metric that divides customers into three segments: promoters, passives, and detractors. These distinctions give teams the insights they need to manage customer relationships effectively.
Buyers form opinions quickly. Collecting feedback during and after a purchase helps sales teams identify the factors impacting their win rates.
Customer satisfaction (CSAT) and win/loss surveys measure sales performance at key stages of the buyer journey. That feedback arms sales organizations with the knowledge they need to start selling smarter.
Product quality impacts customer experience in a big way, so customer feedback should inform your product roadmap.
User experience and product satisfaction surveys bridge the gap between company and user. When product teams hear the voice of the customer, they can develop better products that pave the way for expansion.
Marketing teams need to connect to an ever-changing audience. Whether it’s an email campaign or pay-per-click ad, company messaging impacts brand perception.
Audience surveys help marketing teams analyze consumer preferences and refine their brand image, opening the door to new channels. With greater visibility, marketers can design campaigns that drive revenue.
See why the world's leading brands use GetFeedback to understand and improve their customer experience.