Build a best-in-class CX program that adapts to your needs
Rich customer feedback via email and SMS
In-the-moment feedback on websites and mobile apps
Collect feedback across all channels
Quickly uncover insights to improve every experience
Empower teams to quickly take action
What is CX
Understand the key elements of customer experience
Free training from CX experts
Partner with us to build better experiences for your customers
Trends and industry insights
Step-by-step guidance on popular CX topics
Help articles and tutorials
HOLLAND & BARRETT
Leveraging customer insights to deliver personalized ecommerce experiences.
—Michelle Hodgson, digital optimization manager, Holland & Barrett
Holland & Barrett offers a large variety of customizable health & wellness products and packages. The multifaceted nature of the retailer’s offerings and variety of customer personas made tracking customer journeys overwhelming. H&B needed in-depth visibility and insight to satisfy the needs of its customers.
H&B captures customer feedback through in-page widgets and omnichannel surveys and shares the detailed insight with key stakeholders across the organization.
Using GetFeedback’s customizable in-page widgets, H&B gathers real-time feedback to discover bugs and UX issues that prevent customers from making a purchase. By fixing a specific UX issue, H&B has seen improved conversion rates.
Data from GetFeedback guides price and positioning. H&B found that customers doubted the nutritional value of their Healthbox subscription. By adding nutritionist testimonials, H&B built credibility and drastically increased conversions.
Every team at H&B uses customer feedback to optimize user journeys. With GetFeedback, H&B sets up automated emails to stakeholders with customized information that provides each team member with role-specific action items.
GetFeedback serves as a guide for improvement in the customer experience, equipping every team at H&B with actionable data. H&B manages, tests, and iterates enhancements specific to individual buyer personas, ultimately creating stronger and more personalized purchasing experiences.Download the story
Get your CX program up and running in days, not months.