3 Marketing Surveys for Tuned-In Teams

Customer feedback is essential if you want to understand your target audience. Here are 3 marketing surveys that help brands connect with their buyers.


Jeremiah Chua

April 30, 2018

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Collecting customer feedback is essential if you truly want to understand the needs and expectations of your target audience. But these days, no customer wants to waste 20 minutes filling out a questionnaire. That’s why quick, transactional surveys are gaining popularity. Instead of asking customers for input once a year, innovative brands are beginning to ask questions in the moment, right after customers interact with their brand.

Top 3 Marketing Surveys

1. Website Surveys

With website surveys, you can specify which pages you want your survey to appear on, as well as design different surveys for specific pages on your site. The Survey Logic tool makes it easy to create survey workflows that respond based on your visitor’s activity and how they answer your survey.

Integrating a website survey into your site is as easy as pasting a few lines of JavaScript code into the body of each page you want your survey on. For best results, we recommend creating a series of unique surveys. Using the same website survey for your entire site leads to lower responses.

Website surveys play an important role in optimizing your customer self-service strategy by directly responding to any concerns the visitor may leave in the feedback.

They’re also useful for learning how visitors heard about your product or why they’re browsing your site. Website surveys are ideal for collecting data that can be used to improve your layout, help optimize content, and learn about the market segment attracted to your services.

PRO TIP:Website surveys can act as lead gen forms. After designing and personalizing a survey workflow, you simply add a Salesforce Lead Form or Salesforce Contact Form to the survey to make it a web-to-lead form.

2. Blog Surveys

Looking for a simple way to collect feedback on content? With embedded blog surveys, you can reach readers while they’re checking out your content. Add a quick rating question and an open-ended follow up question to get the most valuable input. We recommend using Survey Logic to ask follow-up questions based on the answers readers give you.

Adding a follow-up question is helpful for understanding the reasons behind your rating. It can also be used to improve your content marketing strategy in the future. Over time, the feedback generated from these surveys helps paint a clear picture of what resonate with your readers.

3. In-App Surveys

Why send an email when you can ask a question right away? In-app surveys give companies a unique opportunity to engage users at the very moment they’re using an application. Much like live chat windows, these little pop-up questions can ask users for feedback on the latest release, guide them toward help documentation, or even create a support ticket automatically.

The feedback collected from your in-app survey can be used to optimize your product and your brand. This info can help marketers develop more compelling campaigns and build effective go-to-market strategies.


In today’s market, the most effective brand strategies are the ones that prioritize the needs of the consumer. Customers want brands that look for feedback in the form of praise and criticism. With marketing surveys, you get the best of both worlds: a way to connect with new and existing customers, as well as a means to collect data that can be used to optimize your business.

Personalized marketing surveys engage with customers on relevant topics that are applicable to them. Personalized surveys encourage consumers to answer questions more honestly, providing you with quality feedback that can be used to revamp product and finely tune your marketing strategy.

Ready to move mountains (or at least metrics) with your marketing? Contact us to learn more.

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