What is a Likert scale and how to use it
Everything you need to know about using a Likert scale, from advantages to best practices and examples.
Online Surveys
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The complete guide to website surveys
Everything you need to know about website surveys, from deciding what kind of survey you want to run to asking the perfect questions.
How to Implement a Post-Purchase Survey to Boost Ecommerce Sales
The 8 steps to creating a successful post-purchase survey plan.
Which Survey Format is Right For Your Audience?
In this article, we give some tips on how to best design your survey to fit your audience and make your survey more successful.
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How to Create an Online Survey From Scratch [Templates]
4 free online survey templates to get help you get your feedback program started now.
How to Build a Customer Feedback Tool Stack
How to build a customer feedback tool stack that connects you to your users.
Capture Feedback With Web Surveys
Web surveys are great for customer feedback, but how do you figure out what feedback to capture?
Developing Surveys to Boost Customer Retention Through Actionable Data
Develop surveys that will help you gather insights quickly so you can turn that data into focused action plans that accelerate your retention rates.
The right survey to measure each touchpoint of the customer journey
Learn which surveys you should use to measure the experience at each touchpoint in the customer journey map (CJM).
7 Samples of Feedback Forms for Customers That Actually Work
Find samples of feedback forms for your customers that will help you get more responses and more useful feedback to improve your business.
Why Brand Perception Matters and How You Can Measure It
How can companies understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that capture it.
Top 10 Tips for Gathering Event Attendee Feedback
Event and conference surveys are a great way to capture attendee feedback after the big day is over. Here are 10 quick tips on sending post-event surveys.
How to Turn Survey Results Into Awesome Presentations
Learn how to take the data you've gathered via your online surveys, and turn that information into visually engaging presentations.
40 Customer Retention Statistics You Need to Know
Churn can cripple any organization. These 40 customer retention stats reinforce the growing need for effective customer experience management.
How to Distribute Surveys to Get Quality Responses
You need a plan for sharing your surveys that put your existing outlets and channels to good use.
A Starter’s Guide to Customer Research
This guide covers four key methods to successfully conduct customer research that will help you improve overall customer experience.
The 7 Deadly Survey Questions
Bad survey questions can easily muddy your data and derail your business decisions. Here are 7 examples of questions to avoid in your next survey.
The Ultimate Guide to Conference and Event Surveys
The right conference and event survey questions to help you deliver the best event experience.
5 Survey Email Subject Line Strategies to Boost Open Rates
Without a compelling subject line, your survey may never get opened. Try these 5 survey email subject line strategies to boost open rates and responses.
The Importance of Customer Feedback for the Food Industry
In this article we explore five reasons why you need to collect customer feedback if you work in the food industry.
7 Effective Ways to Collect Customer Feedback through Social Media
Here are 7 effective (and some outside-the-box) ways to collect customer feedback using your business's social channels.
Why Survey Data Collection Is More Important Than Ever
How to use survey data collection to optimize your customer experience (CX) across all departments within your organization.
How to Reduce the Risk of Response Bias in Your Surveys
Response bias is a problem for anyone undertaking market research. Let’s face it—when you conduct any market research or customer
How to Use Surveys to Land More Business Leads
Listening to what your customers have to say and providing what they want is fundamental to the success of your