Online Surveys

How to respond to positive and negative feedback

Best practices for collecting and responding to both positive and negative customer feedback.

Customer satisfaction survey questions

Your guide to all things customer satisfaction, from measuring CSAT to example questions and best practices

How to ask open-ended questions

A complete guide to open-ended questions in surveys.

Quantitative vs. qualitative research: Learn the differences and when to use each

What is a Likert scale and how to use it

Everything you need to know about using a Likert scale, from advantages to best practices and examples.

The complete guide to website surveys

Everything you need to know about website surveys, from deciding what kind of survey you want to run to asking the perfect questions.

How to Implement a Post-Purchase Survey to Boost Ecommerce Sales

The 8 steps to creating a successful post-purchase survey plan.

Which Survey Format is Right For Your Audience?

In this article, we give some tips on how to best design your survey to fit your audience and make your survey more successful.

How to Create an Online Survey From Scratch [Templates]

4 free online survey templates to get help you get your feedback program started now.

How to Build a Customer Feedback Tool Stack

How to build a customer feedback tool stack that connects you to your users.

Capture Feedback With Web Surveys

Web surveys are great for customer feedback, but how do you figure out what feedback to capture?

Developing Surveys to Boost Customer Retention Through Actionable Data

Develop surveys that will help you gather insights quickly so you can turn that data into focused action plans that accelerate your retention rates. 

The right survey to measure each touchpoint of the customer journey

Learn which surveys you should use to measure the experience at each touchpoint in the customer journey map (CJM).

7 Samples of Feedback Forms for Customers That Actually Work

Find samples of feedback forms for your customers that will help you get more responses and more useful feedback to improve your business.

Why Brand Perception Matters and How You Can Measure It

How can companies understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that capture it.

Top 10 Tips for Gathering Event Attendee Feedback

Event and conference surveys are a great way to capture attendee feedback after the big day is over. Here are 10 quick tips on sending post-event surveys.

How to Turn Survey Results Into Awesome Presentations

Learn how to take the data you've gathered via your online surveys, and turn that information into visually engaging presentations.

40 Customer Retention Statistics You Need to Know

Churn can cripple any organization. These 40 customer retention stats reinforce the growing need for effective customer experience management.

How to Distribute Surveys to Get Quality Responses

You need a plan for sharing your surveys that put your existing outlets and channels to good use.

A Starter’s Guide to Customer Research

This guide covers four key methods to successfully conduct customer research that will help you improve overall customer experience. 

The 7 Deadly Survey Questions

Bad survey questions can easily muddy your data and derail your business decisions. Here are 7 examples of questions to avoid in your next survey.

The Ultimate Guide to Conference and Event Surveys

The right conference and event survey questions to help you deliver the best event experience.

5 Survey Email Subject Line Strategies to Boost Open Rates

Without a compelling subject line, your survey may never get opened. Try these 5 survey email subject line strategies to boost open rates and responses.

The Importance of Customer Feedback for the Food Industry

In this article we explore five reasons why you need to collect customer feedback if you work in the food industry.