Authored by Craig Shull
One thing that’s become clear in 2020: Companies that can quickly adapt to changing customer needs are more likely to succeed than those that can’t.
In our study of nearly 1,800 CX professionals¹, companies that have seen financial growth are nearly 3x more likely to be agile than those that have seen revenue decline since the start of COVID-19. (Read more from the report.)
As the world changes you need to stay in lockstep with, or even one step ahead of, your customers’ needs—and you can’t let your CX solutions slow you down. You need immediate and reliable customer feedback, collected anywhere your customers are—on your website, in your app, and elsewhere—to ensure you are making the right decisions.
A powerful CX platform
That’s why we’re thrilled to announce the latest updates to the GetFeedback platform—a solution that enables you to quickly adapt to evolving customer needs, anywhere your customers are. And most importantly, act on that feedback in the systems your teams already use to get work done.
With our new CX platform, you can get customer experience programs up and running in days, not months, which means you can deliver exceptional experiences based on customer feedback collected at all touchpoints throughout the customer journey.
The GetFeedback platform supercharges GetFeedback with the powerful digital feedback and analysis capabilities of Usabilla. We’re excited to bring together two SurveyMonkey acquisitions: GetFeedback and Usabilla into one powerful and agile CX platform under the GetFeedback brand.
As part of SurveyMonkey’s solutions for businesses, GetFeedback will continue to benefit from the company’s feedback software expertise as we build new platform capabilities.
Deliver agile CX programs
In our study of CX professionals¹, 3 in 4 said the CX solutions they’ve evaluated or implemented don’t match their needs. This mismatch is divided on two ends of the spectrum—solutions either lack the features and functionality the respondents need or are too features-heavy and require expensive consultants to help implement.
GetFeedback is designed to fit nicely in the sweet spot of what modern CX pros need—the ability to run agile CX programs that are easy to implement, can evolve to meet customer needs, and are integrated in the systems your teams use every day.
How you benefit
As a GetFeedback platform customer, you'll now be able to leverage Usabilla's powerful digital feedback functionality to ask, analyze, and act on feedback customers provide on your website and mobile apps, as well as through email and SMS.
With one unified GetFeedback platform login and app experience, you can act on transactional, relational, and digital in-the-moment feedback. Use GetFeedback to identify the common threads in your feedback and connect data in one place for a 360-degree view of your customer experience. Learn more on our website.
GetFeedback meets the needs of modern businesses because it’s designed to help you:
Quickly adapt to customer needs: You need insights in days, not months, so you can quickly flex your business to consistently deliver great experiences.
Listen to your customers wherever they are: You want to make it easy and intuitive for your customers to tell you how they feel. With GetFeedback, you make it easy for them to give real-time feedback in the channels that work best for them.
Empower teams to act on feedback: You can enable your teams to take meaningful actions on customer feedback by seamlessly connecting your survey data with the business systems your teams use everyday, including Salesforce, Slack, and email.
We’re focused on making CX technology more accessible to organizations. You can quickly adapt to meet your customers’ changing needs without needing to wait or pay heavily for professional services to get started.
We’re committed to making the technology easy to implement and to use so you can focus on what matters the most—providing world-class customer experiences for your customers and in turn, improving the performance of your business.
To learn more, contact our sales team to see how we’re helping power agile CX programs.
¹SurveyMonkey/GetFeedback study of 1,777 professionals in the U.S. who are involved in the customer experience (CX) or Voice of the Customer (VoC) programs at their organizations.