How to Improve Customer Experience with Content Marketing

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. In


Pat Fredshaw

June 3, 2019

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Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. In order to achieve that though, it is important to make sure that you are providing your customers with the best services possible.

Having a good customer experience with the content you share is important for your customers to feel closer to your brand and more eager to interact with you. Here are some tips on how you can improve customer experience with content marketing. 

Making your content relatable

The most important point of making your customer’s experience more enjoyable through your content is creating content that your customers will relate to. This also means that you will have to be fully aware of your target audience and their needs from your brand.

For example, if you are a business that sells beauty and skincare products, your posts should focus on skin care routines, ways to use your products, reviews from satisfied customers and other similar ideas. These will make your content relatable to both your brand’s identity and your customer’s preferences.

You can easily find out what your audience would like to see more from you by running a small poll or survey on your social media pages. You can ask your followers to leave a comment under your recent post letting you know exactly what they would like to see next or even create a poll on Facebook or Twitter and let them choose between certain options.

This way, you are making sure everyone will be satisfied, and you will be able to have even more useful ideas for your future content creation needs.

Rewarding shares and promotions

A great way to use your content in order to improve customer experience is to give readers a small reward when they promote your content to their group of followers and peers. For example, you can easily let your followers know that you will offer them a discount code through your DMs when they share a certain post during a limited time.

You will need to be mindful of the way you will present these rewards, though, so that they are easily understood by your average follower. “The simpler you explain something to your audience, the more impact it will have on their actions regarding your brand,” notes Natalie Andersen, chief content editor for GetGoodGrade.

This action will greatly benefit you since you will be able to not only promote a certain post and possibly gain new followers, but you will also be able to increase your sales through the sure of the discount code. On the other end, your followers will be left satisfied as they will have gained something as well.

Focusing on the customer’s experience

Apart from making content that is relatable to your products and brand’s identity, you should also be able to always involve your customers in the content you create. This can be very easily done through some very simple actions.

“When you post a picture, for example, that shows off a new line of products or services, you can ask your followers to comment which is their favorite on from that line or which one they would be eager to try,” suggests Miranda Lowe, content marketer at Best Writers Canada. You can host giveaways where you can ask them to comment on their favorite scent and tag their best friend for a chance to win a reward.

All of these actions make your content much more likable to your customers and their experience with your brand will be more personalized and fun. At the end of the day, the more you offer to the people who keep your brand up and running, the more you will be able to expand your reach.

Using helpful tips and lists

Another thing you need to keep in mind in regards to your content is that you will need to come up with topics which your audience will enjoy and find helpful. These will easily attract a bigger following and make your existing audience appreciate the effort you put into your content.

Such topics can be lists of tips on how to achieve certain looks, write fashion-related blogs as well as helpful tips on how to use certain products or services and anything else that can be related to your brand. Usually, articles which include lists are very popular as they involve many images and make the reading experience more pleasant. This is exactly what you want to achieve in order to keep your audience satisfied.

If you don’t really know how to create such posts and edit them, you might just want to start writing with the help of a professional writing tool which will help you correct your content more easily. Some of these online tools include Grammarly,, Hemmingway editor and Onlinewritersrating. All of these tools aim towards helping you make your writing experience easier and mistake free.

Creating a better interaction with your audience

Lastly, you need to keep in mind that the way you market your content should show your audience that you are willing to come in contact with them in case they need anything. Replying to comments, liking their comments and posts and following back some of your loyal customers will help show your good intentions and will increase their loyalty and trust towards your brand.

Customers and followers always want to know they can come in contact with their favorite brand and talk to the people they admire. Your content will give them the chance to leave comments and communicate with you, so make sure to be open and welcoming any chance you get.

Helping your customers enjoy the way you treat them

The way you act towards your customers can easily be seen through the interaction you have with them under the posts you upload. The more effort you put into creating content they will find useful and enjoyable, the happier they will be with your brand’s overall effort.

Editor’s Note: This article reflects the opinion of our guest author.

About the guest author

Pat Fredshaw is a passionate freelance writer and content editor at Write Load with a background in copywriting and sales. She is interested in sales emails and their impact on the global market.

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