funda was founded 20 years ago to help people rent, buy, and sell homes, apartments, and commercial properties across the Netherlands. As the country’s leading real estate platform, funda wanted to unlock the ability to continuously capture insights into users’ preferences and opinions about the company’s products and features. funda already performed market research at regular intervals, but it wanted to enable a steadier stream of feedback to inform new product development and other site enhancements. And it wanted to do so in a way that was unobtrusive to the user.
funda turned to the GetFeedback platform to uncover trends, analyze user satisfaction levels, and understand key drivers affecting the business—enabling them to easily share insights across the organization and improve the overall user experience. With the help of GetFeedback, funda was able to capture feedback from more than 5 million visitors per month – they even increased satisfaction on one of their online features from 35% to 85%.