Loyal customers are the customers who will continue to buy your product with or without sales or discounts and will recommend your business to their friends.
The goal for every business is for all of their regular loyal customers to be enough to keep the business going. Customer loyalty is at its most basic definition when customers are likely to continue to do business with you.
Different companies measure their customer loyalty differently, but an easy way to do it is by looking at a customer’s purchases over their lifetime.
Although loyal customers may not be the biggest spenders in a single session, over time, the revenue they bring in will surpass one-time big buyers.
There are different ways to earn customer loyalty, so here we’ll explore 5 key ways you can increase loyalty.
1. Create a relationship with your customers
Everyone feels good when they see someone they’ve only met once before and that person remembers their name and what you spoke about in your last conversation.
The same goes for customer loyalty and its importance. Companies should focus on doing exactly that, even if it’s a bit harder to do.
One way to do this is by remembering their birthdays, the items they’ve purchased, or the age of their children. You can set up email programs with automatic triggers to send birthday emails or discounts when it’s a customer’s special day or specific emails during expectant mothers’ different trimesters.
According to Yolanda Ritter, a customer support manager at UKWritings and Academized, “while you’re making efforts to get to know them and remember key details about your customers, you should also be transparent and share things about your business with your customers. Whether you’re experiencing slowdowns with your delivery, you’re releasing a new product, or anything else, share this with your loyal customer base to build trust.”
2. Start a customer loyalty program
You can start a credit card rewards program that is very successful with many customers, but it’s important to be transparent about the implications of the card and how much spending they have to put on it in the first month.
If you don’t want to go the credit card route, you can instead give out stars with each purchase and you can sometimes double the rewards on special days and build different levels to the loyalty program.
This type of program is great because in the app you can collect all their order and payment information so you can get to know your customers better than you would otherwise.
Tanya Harrow, a brand builder at Revieweal and Writing Services, explains to her readers that “another option is to get punch cards or stamp cards. Once you get a stamp for 10 different purchases, you can get an item for free. This is a good way to make sure clients always come back to your store instead of another similar location.”
3. Make it easier on your customers
If your clients are fine with it, you can store some of their customer data to be able to provide a better service next time. For example, order and pay on your mobile device, or helping you through the checkout process by remembering your information from a previous purchase. This makes the whole process smoother and easier.
You can also maximize automation to provide a better and easier customer experience for your clients. For example, if a client calls your company, direct them to the appropriate person by matching their phone number to the right account and making sure they speak to the accounts department before they even get through. This avoids them having to bounce through different units.
Then, schedule an automatic follow-up call for later in the week to touch base and make sure that the solution discussed over the phone was effective. In that way, you can solve a customer’s problem quickly without them having to do more than call you.
4. Be a great company in your industry
One of the simplest ways to get good customer loyalty is to be the best option for them in that niche. If you have a good value proposition, which explains exactly how you stand out from the crowd and why you’re the best option, then there’s no reason why customers shouldn’t be loyal to your brand.
Megan Graves, a loyalty manager at Boomessays and Assignment Writing Services, explains that to do this, you should “make this brand identity integrated with the value proposition. If you stand out as a leader in the field or you fit a niche that others fail at, make sure that’s clear and that will help you get loyal customers. If you show that you’re amazing and the aspects you lack in you’re working on improving, then your clients will appreciate that.”
5. Ask for customer feedback
Customer loyalty is nothing without customer reviewers. Good reviews will increase your client base by exposing your business to more potential clients, and if they’re satisfied, they will continue to leave you good reviews.
The first way to get this started is by providing good service consistently. You should reach out to a client after an issue is resolved to ask about their experience, reach out on social media platforms, and send follow up emails asking for feedback or honest reviews.
By following these steps, you should be able to build a loyal customer base and following of clients for your organization.
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Editor’s note: This article reflects the personal opinions of our guest author.
About our Guest Author
Aimee Laurence, an editor with Essayroo and Top assignment writing services QLD, is passionate about client service and customer support. She enjoys finding new ways for companies to increase client engagement and boost loyalty. Aimee also works as a freelance blogger for State Of Writing.