CSAT Calculator

Use our interactive calculator to measure your Customer Satisfaction Score (CSAT) and its impact on ROI. You’ll get custom recommendations based on your score.

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Start by selecting your industry. You’ll see the fields auto-populate with numbers. You can adjust the information as you wish. Have fun!

Revenue at risk


CSAT score





Based on the ACSI benchmark

National Average

Industry Average

Your Score

Toggle the actions below to on and off to impact your score and revenue at risk.

Take immediate action on feedback

Up to 11% of customer churn could be avoided if brands reached out to unhappy customers right away.

Insert a CSAT survey question into your email

Brands could see up to a 3x increase in response rates with one-touch email surveys.

Capture customer feedback at the right time

Up to 32% of all customers would stop doing business with a brand they loved after one bad experience.

Refresh your Voice of the Customer (VoC) program

Brands with a great VoC program see up to a 55% higher customer retention rate.

Respond to disgruntled customers on social media

Churn rate can increase by up to 15% if brands fail to respond to customers over social media.

Provide short tutorials for your customers

Churn rate can be reduced by up to 6% if brands provide short tutorials on product features.

Although our calculator is based on reputable data and sources, please use discretion. The results from the calculator are not guaranteed.*

Why CSAT matters

Customer satisfaction goes hand in hand with great customer experience. In fact, satisfaction goes a long way⁠—just a 10% increase in a company’s CSAT score leads to a 12% increase in trust from customers.

Measure CSAT the right way

While you can use CSAT as an average, that isn’t as useful as calculating the percentage of those customers who consider themselves satisfied. If you stop and think about it, that makes sense—the metric is looking at the percentage of happy customers specifically.

Number of 4-5 ResponsesTotal Response Volume

× 100 = CSAT

How to use CSAT

CSAT can be used to measure the customer satisfaction of experience overall, particular interactions in the customer journey, or even specific products or services.

The question is typically presented to the customer using a 1–5 scale, 1 being very dissatisfied and 5 being very satisfied. For more insight, read our article below.

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