Content is the backbone of almost every marketing initiative. Engaging content draws people to your site, positions your organization as a thought leader, and convinces them to become customers. The organizations that rise above the rest are the ones that use content skillfully to drive real business results. It requires a blend of creativity, research, and writing skills to carefully craft and optimize a content plan that balances helping visitors and driving lead generation / revenue.
Who are we looking for?
We are looking for a technically savvy content marketer to grow our marketing funnel through strategic content creation and promotion. You will be responsible for attracting quality site traffic that converts into leads for our industry-leading feedback management and customer experience solution. Your responsibilities will include writing and using a network of contractors to create content, managing a network of freelance writers, optimizing new and existing content for search, and working with our content specialist to promote it on social media. The ultimate goal of your initiatives will be to position GetFeedback as a leader in the customer experience and feedback management space. Applicants with a high level of creativity, attention to detail, and project management skills will excel in this role.