If you’re reading this article you’ve probably read or heard about the book: “The Effortless Experience: Conquering the New Battleground for Customer Loyalty.

And now you’re asking yourself, is effortless really enough? 

We’ve asked ourselves this question, and after much deliberation, we decided the answer is no. We’re not the only ones who think so—there’s much debate on whether low-effort is really the key to great customer experience.

Before coming to our conclusion, we looked at both sides of the argument—and we think you should too. The infographic below recaps both positions on the effortless experience. If you’re still unsure, there’s a link to a more in-depth article right below the graphic.

Customer loyalty Infographic

Don’t be shy, embed this cheat sheet in your own blog post or website. Actually, we dare you to.


If you can’t get enough of this topic, you should read our new article, Why an Effortless Experience Isn’t Enough for Customer Loyalty. It dives deeper into each argument to give you better clarity.

Also, if you’re interested in learning more about customer loyalty, the free guide below is a perfect starting point.

Guide to Boosting Customer Loyalty

Learn how to use customer loyalty metrics (NPS, CES, and CSAT) to improve customer experience and increase retention rates.

Get the Guide

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