Decrease Customer Churn Rates for Good
It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much …
What’s the Customer Loyalty Loop?
The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Yet, …
Use This Checklist to Create the Perfect Customer Survey
Creating a customer survey is hard work. Not only do you have to ensure your questions can deliver truly valuable insights, …
How to Use Your Customer Journey Map to Increase Business Productivity
If the teams in your organization appear productive, but you’re still having a hard time pushing the needle, the problem …
Use These Survey Questions to Predict and Increase Customer Retention
When it comes to measuring the probability for a customer to return to a brand and make new purchases, many …
Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System
Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them …
How to Drive Brand Advocacy with Your Net Promoter Score® (NPS®) Survey
In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only …